bourbon empire the past and future of america's whiskey

Bourbon Empire has it all, demystifying the good, the bad and the ugly.' -Sean Brock, Chef/Partner of McCrady's and Husk 'In finding the facts behind some of bourbon's most cherished fables, Mitenbuler has unearthed true tales that are even better than the tall tales. A book that finally tells the true story of our beloved bourbon, putting in perspective its important role in American history. It is a book that whiskey fans, historians and students of American business will enjoy, and learn much from.' -Clay Risen, staff editor, The New York Times and author of American Whiskey, Bourbon, and Rye 'A must have for every bourbon enthusiast from beginner to expert. Mitenbuler demonstrates, with clear, witty and incisive prose, how the drink shaped, and was shaped by, the history of American capitalist society. Truly fascinating, and a must-read for whiskey lovers!' -Amy Stewart, author of The Drunken Botanist ' Bourbon Empire is more than just whiskey history. Reid Mitenbuler is a talented storyteller whose wide-ranging curiosity takes us to Civil War battlefields and prison cells as well as cornfields and world-famous distilleries. This terrific account of the rich heritage behind a classic American beverage is recommended for those who enjoy reading histories of foodstuffs of all sorts.' - Library Journal ' Bourbon Empire is a lively, rowdy tale of swindlers and smugglers, connoisseurs and craftsmen. Mitenbuler simply writes the truth.'- Fred Minnick, Parade 'An illuminating, well-paced narrative that will interest students and imbibers of the wee drap, American-style.'- Kirkus 'Mitenbuler's prose is relaxed and mellow with a shot of wry his entertaining, loose-limbed narrative revels in the colorful characters and droll hypocrisies of capitalism at its booziest.'- Publishers Weekly 'Abundant and even surprising detail is bundled with sharp writing that doesn't hesitate to criticize.

bourbon empire the past and future of america

He doesn't slam bourbon brands for misleading consumers with marketing.

It's in these moments of historical shenanigans that we find Mitenbuler's true talent. Crow, Elijah Craig and Evan Williams, to name a few-and unravels the often-questionable practices of bourbon business. the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.'- Wayne Curtis, Wall Street Journal 'An engaging and thorough exploration of the history of America's national booze.'- Playboy ' Bourbon Empire digs deep to divulge the truth about the people donning bourbon labels-James C. 'Reid Mitenbuler pulls aside the curtain of puffery to show us the spirit's history, as well as how the stuff is actually made, who controls the industry and where it might be headed.

Bourbon empire the past and future of america's whiskey